Brand Marketing Strategy and More New Business

I would like to share with you a little known brand marketing strategy that will enable you to get more new business.
According to the Associated Press (AP), over 500,000 jobs were lost in November of 2008. Businesses are feeling the financial crunch more than ever as potential new clients are holding onto their resources and spending less.

Unfortunately, the economic climate hasn't really improved that much since a year ago and is predicted to be about the same in 2010.

Most business owners cut their marketing when times are tough financially. As business owners we should be doing the opposite, but how do you increase your marketing when your finances are strained? How do you get more business? What is your brand marketing strategy? As most of you know, the internet is the best tool to advertise available today. Unfortunately, print and other types of media are no longer bringing the results that we as business owners need.

So what do we do? We become more creative and innovative and look for the most effective, yet least expensive brand marketing available. Businesses that adapt to the ever-changing economy will thrive while others close their doors for good.

Because I am a small business owner myself, I have also been looking for new cutting edge ways to attract more new business. I want to take this opportunity to share with you a marketing opportunity that none of your competitors are utilizing, yet. I am sure that during these tough economic times you have been looking for a way to attract more new business without spending a lot of money.

I have discovered a little known brand marketing strategy that has the potential of dramatically changing the amount of new business you attract. Did you know that Google is the most visited website in the world? Did you also realize that 76% of internet users view video online? This little known brand marketing strategy involves using a simple video to dominate your competition by getting your business on the first page of local Google searches. Getting ranked on the first page of Google can sometimes take years to accomplish. The great part about this is there is very little cost involved and in most cases is cheaper than running a yellow page ad or an ad in the local newspaper, and will give your business better results.

So, what do you need to start attracting more new business utilizing this simple brand marketing strategy of video? The most obvious item you need is a video camera. You don't need anything fancy. An inexpensive flip video camera or a webcam will do the trick. In fact, you don't even need a video camera. You can use pictures to make a slide show and have a service like animoto.com put it together in a video format for you. It costs very little to do this. The first time I used this service it cost me three bucks!

After you have made your video and edited it with a free program called windows movie maker, the next step is to distribute your video to multiple video hosting websites. You can upload the video yourself to the multiple video hosting sites but it is somewhat time consuming. Because my time is very valuable, I prefer to have an online service do this for me. Once you have distributed your video to the multiple hosting sites, just sit back and watch what happens. In most cases, within 24 hours, your video will start to show up on the local searches. Submit 2-3 videos every week and in a very short time, you and your business will be the authority in your local market, literally, dominating your competition.

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