Showing posts with label economic climate. Show all posts
Showing posts with label economic climate. Show all posts

Getting Your Head Right For Training

A perfect training session is a rare thing. If you are a competitive powerlifter then you may well be working around an injury, having to do an exercise or session you hate but need, or even just plain tired. These are all part and parcel of the sport. If you aren't pushing you're limits then you're best is still out of reach, so its a fine line that we walk between being in good shape and over doing it.

Some days you can be low on energy for no good reason. You might even turn up feeling great but all you're lifts are down. Unless this happens frequently you shouldn't read too much into it, other then you need more recovery. Other days its the energy in your head that is lacking. Mental energy. The problem I find with myself and those that I train with is that this can turn into an ongoing issue, which is the focus of this article. A drop in confidence, low moods, not wanting to train, or even avoiding the gym.

Often this can be related to stuff going away from training, in other parts of your life. If that's the case it can be really hard to get your mind right. In the current economic climate it would be understandable if things like finances or job security are playing on your mind. But what can you do about it? There's no miracle cure, and I am certainly no psychologist, so what I offer here are simply ideas that have worked for me, or I think have worked for others I train with.

Firstly, getting into the gym and shutting out everything about the outside world helps me no end. The day I started turning off my phone in the car park, my lifts went up. And I don't turn it back on until I'm back in the car. I don't want to associate any negative calls or messages with my training.

Something else that helps is getting around people that won't complain between sets. Even if its jokingly. That sort of talk may influence that subconscious parts of your brain. I can't prove it, but I believe it. Once I told the guys around me not to whine or be negative between sets, and stopped it myself, our training improved. The extra reps that weren't there on previous sessions were getting banged out, attitudes changed and more weight got lifted. Guys were turning up on time and enjoying their training more. Going to the gym went from something that had become an act of "going through the motions" to something we would look forward to in the same way we did as kids.

Watching videos before going to the gym is another idea I use. I watch lifters with great technique (which I know, without a doubt, helps my own), or even movies like Pumping Iron. Anything that helps flip the "On" switch.

Personally I've had a rough 2009. At times training and competing were turning into chores for me. At times I didn't want to lift, help anyone else, or be a part of my club. But I changed my training through the year to use more reps, and go up a weight-class (put on more muscle). This change of focus gave me a massive mental boost and I realized that after 3 years of doing the same type of training I needed a change. My life didn't get any better, and I still had an injury to cope with, but I did start to find that being stuck under a bar for 12 reps as opposed to 2 or 3, trying to make sure I ate enough and got enough sleep, distracted me from the rest of the mess that was going on around me. I even found at what was the lowest point that I felt safer under the bar then anywhere else.

Recently I had to cope with low mental energy again, but thankfully its been due to over-training. My simple solution for that is to reduce training to fun stuff, and spend the rest of my allocated gym time helping others. I think a great way to recover and regain the drive to train is by helping out guys who are both stronger, and weaker then yourself. The stronger guys motivate you, while the weaker guys will show you why having a big ticker (heart) is important.

I know that many people like to get out of the gym all together for an extended period to help them recover. I agree with that and do it once or twice a year. These are just a few things that I've found helped me immensely, as strange as they might sound. I believe the key isn't what you do, but finding different things that work for you and learning how to use them. I see it as a tool box I go to when the signs start to show. For me, its a vital part of my overall approach to training.

Brand Marketing Strategy and More New Business

I would like to share with you a little known brand marketing strategy that will enable you to get more new business.
According to the Associated Press (AP), over 500,000 jobs were lost in November of 2008. Businesses are feeling the financial crunch more than ever as potential new clients are holding onto their resources and spending less.

Unfortunately, the economic climate hasn't really improved that much since a year ago and is predicted to be about the same in 2010.

Most business owners cut their marketing when times are tough financially. As business owners we should be doing the opposite, but how do you increase your marketing when your finances are strained? How do you get more business? What is your brand marketing strategy? As most of you know, the internet is the best tool to advertise available today. Unfortunately, print and other types of media are no longer bringing the results that we as business owners need.

So what do we do? We become more creative and innovative and look for the most effective, yet least expensive brand marketing available. Businesses that adapt to the ever-changing economy will thrive while others close their doors for good.

Because I am a small business owner myself, I have also been looking for new cutting edge ways to attract more new business. I want to take this opportunity to share with you a marketing opportunity that none of your competitors are utilizing, yet. I am sure that during these tough economic times you have been looking for a way to attract more new business without spending a lot of money.

I have discovered a little known brand marketing strategy that has the potential of dramatically changing the amount of new business you attract. Did you know that Google is the most visited website in the world? Did you also realize that 76% of internet users view video online? This little known brand marketing strategy involves using a simple video to dominate your competition by getting your business on the first page of local Google searches. Getting ranked on the first page of Google can sometimes take years to accomplish. The great part about this is there is very little cost involved and in most cases is cheaper than running a yellow page ad or an ad in the local newspaper, and will give your business better results.

So, what do you need to start attracting more new business utilizing this simple brand marketing strategy of video? The most obvious item you need is a video camera. You don't need anything fancy. An inexpensive flip video camera or a webcam will do the trick. In fact, you don't even need a video camera. You can use pictures to make a slide show and have a service like animoto.com put it together in a video format for you. It costs very little to do this. The first time I used this service it cost me three bucks!

After you have made your video and edited it with a free program called windows movie maker, the next step is to distribute your video to multiple video hosting websites. You can upload the video yourself to the multiple video hosting sites but it is somewhat time consuming. Because my time is very valuable, I prefer to have an online service do this for me. Once you have distributed your video to the multiple hosting sites, just sit back and watch what happens. In most cases, within 24 hours, your video will start to show up on the local searches. Submit 2-3 videos every week and in a very short time, you and your business will be the authority in your local market, literally, dominating your competition.